Credit : Andreas Rentz/Staff via Getty ImagesGigi Hadid is leading Rabanne's Million Gold for Her fragrance campaign as its new brand ambassador.
On Instagram, the French luxury fashion house announced its partnership with Hadid, one of the highest-paid models in the world.
In a campaign photo shared by the brand, the Victoria's Secret Angel could be seen hugging a large version of the bottle of Rabanne's "first grand floral."
The photo showed Hadid charismatically staring at the camera, wearing nude makeup, which highlights her green-hazel eyes.
"Golden superstar @gigihadid shines alongside the new Million Gold For Her fragrance," the caption read.
In a campaign video, the fashion model could be seen gracing a golden runway with her iconic walk before grabbing her gold chain necklace and tearing it off her neck.
She flaunts her slim figure in a gold Rabanne sleeveless top and skirt featuring hundreds of thousands of Swarovski crystals. The shimmering outfit was designed by Rabanne's creative director Julien Dossena.
The luxury brand's new fragrance Million Gold for Her Eau de Parfum -- a collaboration between Symrise perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong -- features notes of rose, white flowers, and mineral musk, blending traditionally masculine and feminine ingredients.
It is formulated with 90% natural ingredients.
On its official website, Rabanne described Million Gold for Her Eau de Parfum as a fragrance that "radiates the ecstatic glittering energy that gets you high on gold."
"Dive into a world of exhilaration with Rabanne’s grand floral," the brand said.
It costs $87 for a refillable 30-milliliter eau de parfum bottle, while a 90-milliliter bottle is priced at around $162. A 200-milliliter refill retails for $210.
The Million Gold for Her line also offers other products, including a spray deodorant and body lotion, which are all available on Rabanne.com.
Meanwhile, Hadid's campaign has already debuted in Europe and Asia. For U.S. and northeast Asia, the ad is expected to premiere in the first quarter of 2025.
